Offering customized marketing services that achieve your business goals

My services

Below is an overview of my services across both one-off projects and retainers. If the following doesn’t work for you – no problem! I am more than happy to customize options that best meet your business goals and needs.

Marketing Campaign Strategy

This offering is perfect for those interested in laying the groundwork around a marketing initiative. I will thoroughly dissect the brief, deeply analyzing your goals, objectives, target audience, insights, messaging priorities, budget, and timing to craft a strategy that exceeds your KPIs. A clear marketing framework will then be delivered that generates impact and connects with your core consumer audience. I will also work hand-in-hand with your creative leads to ensure that the creative concept ladders up to the overall strategy and is cohesive with the marketing approach. With this in place, you will feel confident knowing that your campaign is set up for success.

 

What you will receive:

  • Strategic marketing approach rooted in consumer insights that pays off on your overall goals and objectives

  • Key “ways in” for the campaign to achieve your KPIs and reach your target consumer

  • Channel mix and budget allocation that are both effective and efficient

  • High-level activation pillars to inform the tactical plan

  • Review of the creative concept, positioning, and look & feel to establish alignment with the overall strategy

Campaign Development & Execution

This package is best if you are seeking full campaign support, from end-to-end. In addition to crafting the strategy, I will develop a detailed 360 tactical plan, spearhead campaign execution, and drive real-time optimization and reporting -- serving as your integrated marketing lead. I have extensive experience managing campaigns that span across a number of channels (digital, social, CRM, influencers, PR, paid media, ecomm, retail, broadcast, print, and experiential), so I will work closely with your channel teams to oversee implementation and guarantee strategic alignment across all touchpoints. During our time together, you can rely on me as your trusted partner through the full campaign lifecycle.

 

What you will receive:

  • Marketing strategy that lays the groundwork for the campaign

  • Detailed 360 activation plan that outlines recommended channels and tactics

  • Content framework and rollout plan to inform assets & messaging

  • Consumer journey that visually shows the interconnection between channels and the steps one will take when engaging with your brand 

  • Execution oversight in partnership with your team’s channel leads to ensure a successful campaign launch

  • Mid and post campaign reporting to gather real-time metrics and learnings for going forward

Partnerships

Interested in partnering with like-minded brands? Let me help! Partnerships allow you to collaborate with other brands that have similar goals and values – building impactful co-marketing initiatives that mutually benefit both parties. Partnership campaigns leverage cross-promotional strategies to increase audience reach, build brand awareness, and maximize marketing efforts. With this service, I will not only tap into my extensive network of industry contacts to secure opportunities and negotiate deals, but I will also drive campaign execution on behalf of your brand. Partnership marketing is a great lever to pull that grows and expands your business, and I can support you!

 

What you will receive:

  • Recommended partnerships based on program goals

  • Partnership outreach and communications

  • Deal point memo and contract negotiation

  • Partnership strategy development and end-to-end co-promotional campaign support

Consulting

I also provide consulting services for those who are seeking advice and guidance around their marketing decisions. Through this offering, I will review campaign strategies and tactical plans to help steer you in a direction that meets your business goals and objectives – allowing you to feel certain in your path forward. 

 

What you will receive:

  • A full campaign audit to assess areas of improvement and optimization

  • Recommendations on strategy, channel mix, budget allocation, tactical details, and content plans to enhance marketing efforts

Ready to work together?