Virgin Voyages Scarlet Lady
The ask
Generate awareness and leads around the launch of the Scarlet Lady cruise ship
Develop programming that showcases the high-end features and unique qualities of the Scarlet Lady
The approach
Identified key global partners to create on-site activations that highlighted the ship, and leveraged their channels for amplification
Leaned into Virgin Voyages’ playful brand personality to generate excitement and engagement
The campaign
Collaborated with Tock, Hotel Tonight, Tao, Live Nation, and Lululemon as the core partners:
Tock – Book a Ship #Eatout
Hotel Tonight – Live the Rockstar Life
Tao – Mayhem in The Manor Cocktail Lounge
Live Nation – Red Room Sessions
Lululemon – Vitamin Sea Fitness Activities
Generated interest and ticket sales through digital (paid + organic), social (paid + organic), PR support, and partner channels
The results
Event tickets sold out within 48 hours, leading to a successful launch of the Scarlet Lady in 2021!
