Burger King x Spider-Verse
The ask
Tap into a top Entertainment property to expand Burger King’s family & kids business within the QSR space
Develop a program that supports the brand’s core values of teamwork, creativity, and inclusivity
The approach
Teamed up with Sony Pictures’ Spider-Man: Across the Spider-Verse since the film tells a very human story of acceptance, inner strength, and the overall importance of family
Crafted an immersive 360 partnership campaign to connect with kids & families around the globe
The campaign
Program featured Spider-Verse themed menu items, premium kids meals, and digital games that gave kids the opportunity to create their very own Spider-Verse shareable avatars
Executed high impact restaurant takeovers in key global markets (ex: New York, France, & Brazil) that included interactive designs, Instagram-able moments, and an out-of-this-world drive-thru experience
The results
Partnership generated massive excitement amongst fans, so much so that customers waited outside of the BK Brazil location for up to 4 hours just to experience the takeover
Program also gained the attention of major media outlets like Hypebeast and USA Today, generating significant earned media
